Graphic design involves effective visualisation of communication concepts, primarily in print and electronic media (including interface design), in the context of business and technology, socio-political, cultural and educational environments, in transmitting government and institutional aims and services, and in visually explaining and exploring medical and scientific data and processes. Clients usually determine project aims.
Graphic designers help to achieve communication goals by analysing, structuring, planning and creating images and text to enhance visual communication for specific purposes. They often act as consultants.Graphic designers help to achieve communication goals via analysis and interpretation of client needs.
They plan, structure and communicate information and ideas, appeal to emotions or facilitate orientation, by creating or combining images and text for distribution to specific publics. Efficiency and high esthetic standards are hallmarks of work by professional designers, who frequently act as consultants on design strategy. Consideration of the public good is a bonus.
There is vast potential for graphic design in the need of government to publicise its aims and services. Distance learning via internet and websites, and interactive games in matters of health and environment and social understanding are currently underestimated. So is the use of the expertise of Graphic designers in the interpretation of visual aspects in technological and scientific exploration
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