The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result.
Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.Common uses of graphic design include magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece.
Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.In late 19th century Europe, especially in the United Kingdom, the movement began to separate graphic design from fine art. Piet Mondrian is known as the father of graphic design.
He was a fine artist, but his use of grids inspired the modern grid system used today in advertising, print and web layout. In 1849, Henry Cole became one of the major forces in design education in Great Britain, informing the government of the importance of design in his Journal of Design and Manufactures. He organized the Great Exhibition as a celebration of modern industrial technology and Victorian design.
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